There are certain patterns that don't appear to be trends when the films are first produced but develop into them over time. This is due to the observation that similar material is now receiving a lot of attention. And if we may state, this has been happening for quite some time.
The manner the heroine Sindhu Tolani's character defrauds the hero has become a highlight, and the movie has become a money maker at the box office, at the time when dubbed films like "Manmadha" are a superhit.
Later, movies featuring these characters of "bold" coloured women with a dark history and present, including Kumari 21F, RX100, and most recently, DJ Tillu, did quite well at the box office.
And right now, equally provocative material is making money for "Baby" in the Telugu states, which takes us to the discussion that "anytime the heroine's role is crooked, dark, and provocative, the movie will become a blockbuster."
While many other movies featured their women in gloomy settings, unflattering spotlights, and other situations, those didn't succeed. These movies are most likely to succeed if they include a fantastic plot, catchy melodies, intense acting, and an effective marketing strategy. The fact that the aforementioned movies were all first and foremost musical blockbusters contributed to their enormous popularity.
Therefore, having a heroine with a dubious past is OK, but these other elements must also be present for the movie to succeed financially.
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