Private premieres for journalists and occasionally paid premieres for movies that the creators feel good about are becoming more popular. A few films recently, like Baby and Rangabali, had early debuts, but Samajavaragama truly started the practice. However, with the early debuts, the outcome was not always the same.
The next film this week, Hidimba, is following the current pattern of early debuts in India. Additionally, the creators of Hidimba made the decision to export the trend to the US. Hidimba will have special advanced premieres, according to rumors. The Hidimba special will debut on Tuesday, July 18, at 9 PM CST in a few select cities.
The Hidimba teaser is already fascinating, and the most recent reverse action trailer has piqued viewers' interest even more. If Hidimba starts the success trend with early premieres in the US as well, that remains to be seen.
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